The 11th Episode of "Art Niyetli Sohbetler" Features Beril Sarıaltun!

In the 11th episode of the YouTube program "Art Niyetli Sohbetler," supported by Mey|Diageo, Beril Sarıaltun, founder of Kreşendo, joins Bihter Ayyıldız, the founder of PlumeMag. Sarıaltun, whose Kreşendo is redefining music festivals in Turkey, expresses that the initiative, supported by Mey|Diageo, marks the beginning of a new era with their project "Bu Festival Bizim" (This Festival is Ours).

“I Wanted to Change the Culture of the Music Industry”

Musician Beril Sarıaltun describes Kreşendo as an organization initially focused on changing the music industry with their "Beats by Girlz" initiative. "Secondly, we are an organization aiming to empower women and disadvantaged groups through art and music, while referencing our roots," she says.

“More Pound More Sound”

Responding to Bihter Ayyıldız’s question about sound culture and pollution, Beril Sarıaltun says: “Sound is a physical entity. It is related to health as well… Just as the noise levels of venues are regulated by authorities, everything you listen to and hear affects the world you are in, and even how green your surroundings are.”

Sustainability is Inextricable from Art and Culture!

Art historian and communicator Bihter Ayyıldız describes the "Art Niyetli Sohbetler" series: “PlumeMag has been producing content focused on sustainable living trends for over four years. Sustainable living trends are not a topic that can be separated from art and culture for us. Our series ‘Art Niyetli Sohbetler,’ which is sponsored by Mey|Diago in the Culture-Art category, involves asking valuable names from every field of art questions about life, the future, nature, and the future of the planet through art.”

The "Art Niyetli Sohbetler" series, prepared by PlumeMag's founder Bihter Ayyıldız with the support of Mey|Diageo, features conversations with influential artists such as Bedri Baykam, Rabia Çapa, Nevzat Sayın, Zeynep Göğüs, Yusuf Taktak, Server Demirtaş, Haar founders Hande Şekerciler and Arda Salkım, Ecem Dilan Köse, and Sera Sade. All episodes of the series can be accessed on YouTube, Spotify, Apple Podcasts, and the written version is available on the PlumeMag website.

About PlumeMag

PlumeMag, established in February 2020, acts as a messenger for a system that empathizes with the world, values giving as much as receiving, and is sincere, natural, and respectful to people and nature. Focusing primarily on sustainable philosophy and principles in categories such as culture, art, literature, people, travel, fashion, design, health, entertainment, and food, it aims to amplify the voices of individuals and organizations and bring them together with ecosystem stakeholders without filters. While PlumeMag covers the entire world, its priority and focal point are local brands, designers, and producers. We believe that alongside responsible consumption, local production is crucial for a sustainable future. Every breath we take is a gift from nature, so let us respond with love. May future generations also have the chance to breathe deeply and freely, just as we do.

About Mey|Diageo

Mey|Diageo is one of Turkey's largest companies in the alcoholic beverage sector. It was established in 2004 following the privatization of Tekel's alcoholic beverages division. Since 2011, it has operated under the umbrella of Diageo, a global alcoholic beverage producer with commercial operations in approximately 180 countries and regional offices in 80 countries. Mey|Diageo represents a heritage that dates back to the Inhisarlar Administration established in 1862. It is a company that cultivates vineyards and holds a farmer's license on its own land. In Turkey, it continues to operate as two separate companies: one for production and the other for sales and marketing. By combining the talents of its employees and the strength of its brands, Mey|Diageo has become one of Turkey’s largest companies with over 2,000 employees, including distributors and sales teams. It leads the market in every field with its employment opportunities, significant contributions to the national economy, social responsibility, and prestigious brands.