NB Ekonomi / Rising Stars of the Month

Rising Stars of the Month

Tuğba Barutçuoğlu was appointed as Regulation and Legal Director, Deniz Keskin as Senior Strategy & Transformation Manager and Sanem Günay as Senior Corporate Communications Manager. With the new appointments, the proportion of female employees in the Mey Diageo Leadership Team increased to 57%.

Tuğba Barutçuoğlu, a graduate of Istanbul University Law Faculty, pursued her master's degree in Economic Law at Galatasaray University. She started her career at Muhtaranlar & Associates. In 2009, she joined Mey Diageo, where she successively held positions as Regulation & Legal Deputy Director and Legal & Compliance Consultant. With her expertise in dark marketing, compliance, and competition law, she made significant contributions to Mey Diageo, playing a critical role in ensuring the company's activities, particularly in sales, distribution, and marketing practices, are in full compliance with the Competition Rules and Alcoholic Beverages Regulations. Since June 1, 2023, Tuğba Barutçuoğlu has been serving as Mey Diageo's Regulation and Legal Director, where she will be responsible for the regulation and legal department and hold a leadership position within the team.

Deniz Keskin, a graduate of Koç University's Economics department, began her career in 2008 in Unilever's finance team and held various Finance Manager positions in different categories. She later became the Category Finance Manager responsible for North Africa, the Middle East, Turkey, Ukraine, Russia, and Belarus within Unilever. In 2014, she moved to Glaxosmithkline as a Finance Business Partner, where she worked for 1.5 years. In 2015, she transferred to Philip Morris International and held various positions in business development, planning, and strategic management. Most recently, as the Duty Free Business Planning Manager, she took on international responsibilities, leading the strategic financial decision-making and business planning in Europe, Eurasia, and LAC regions. Since June 5, 2023, Deniz Keskin has been serving as Mey Diageo's Senior Strategy & Transformation Manager, responsible for the implementation of strategic projects and the improvement of systems and processes, and she holds a leadership position within the team.

Sanem Günay, a graduate of Koç University's Psychology department, completed her MBA at Koç University. She began her career in 2004 in Mey Diageo's sales and distribution team, later taking on managerial roles in various categories within the marketing department. From 2019 to 2023, she served as the Marketing Manager for the Rakı Category. During her time in the marketing team, she contributed to several strategic projects that made a significant impact. She closely monitored market dynamics and global trends while working on the repositioning of critical brands. In her most recent role, she played a significant role in achieving the highest-ever engagement rate for the company's flagship brand. Since July 1, 2023, Sanem Günay has been serving as Mey Diageo's Senior Corporate Communications Manager, responsible for the development and implementation of relevant communication strategies within the company.