Mediacat.com / 12th Baykuş Awards have found their winners

The winners of the Baykuş Awards, organized by the Turkish Researchers Association (TÜAD) to recognize the most successful marketing and public opinion research, were announced at a ceremony on September 5, hosted by Selim Yeğin.

The event, which brought together professionals from the research, advertising, marketing, communication, academia, and brand sectors, was opened by TÜAD Vice President Kıvanç Bilgeman. In his speech, Bilgeman highlighted that significant changes were made to the award system, category scope, and jury structure based on feedback from stakeholders. He emphasized that the organization, which started its journey in 2013 with 22 awards in six categories, has become more inclusive and now operates across 17 categories, a significant development for the research industry and its stakeholders.

At the 2024 Baykuş Awards, 31 research sponsors, 13 research companies, and seven data collection companies were honored. You can find the list of this year's winners from the Baykuş Awards here.